Brand Development

The Victorian town of Echuca on the southern bank and the New South Wales town of Moama on the northern bank are linked by the magnificent Murray River. The Regional Tourism Authority wanted to rebrand the tourist destination with something clever to merge both townships.

When asked to Emagine we stop, look up and start to dream of something wonderful. It may be present, past or future.

Echuca Moama.... EMagine.

The EMagine logo embodies the key elements of the region, the fluid typography is relaxed and winds like the Murry River the colourways are inspired by red gums, the Murray River, wine, nature, tradition, lifestyle and history.